Born in the heart of Lisbon, at "Rua dos Remédios" in Alfama, the "Beauty of Lisbon" ( a Bonita de Lisboa) is a craft beer that awakes in all of us the feeling of sharing and coexistence present all over
the capital.

The color pallet was carefully chosen. Visitors to Lisbon also marvel to the repetitive use of the rainbow’s most cheerful colors.
Yellow has become the Portuguese capital’s unofficial color, as the sunny pigment is repeatedly displayed on building facades, tram cars, and the walls of the city’s finest restaurants. The blue represents the tiles and the beautiful blue sky that enhances all the city and the red reminds us of the roof tiles that gives an exclusive touch to the incredible rooftop views of the city and the well known "25 de Abril" Bridge.

As seen on World Brand Design Society, Packaging Of The World & Viework PT

What I did

Brand Concept
Brand Identity
Packaging Design