ASANTE stands as an artisanal haven in the world of coffee, where the craft of roasting is elevated to an art form. With an unwavering commitment to purist roasting techniques and an unyielding pursuit of consistent quality, ASANTE is not merely a boutique; it is a sanctuary for coffee connoisseurs.

The visual identity of ASANTE is a meticulously crafted masterpiece, harmonizing the elements of logo, mark, brand colors, and typographic system. Rooted in the brand's values and mission, which aspire to curate a unique and premium experience for coffee aficionados, every detail has been considered with utmost precision.
The logo, a symbol of ASANTE's identity, speaks volumes about its dedication to the art of coffee. It encapsulates the essence of the brand, radiating the passion and craftsmanship that goes into every batch of roasted beans. The mark, a visual signature, echoes the commitment to excellence that defines ASANTE's core values.
The typographic system, a subtle yet powerful aspect of the visual identity, is a testament to ASANTE's dedication to clarity and sophistication.
This commitment to excellence and passion extends seamlessly to the digital realm. The ASANTE website is not just a portal; it's an immersive journey into the world of artisanal coffee. The interface mirrors the tactile and sensory experience of sipping ASANTE coffee, offering a seamless blend of aesthetics and functionality.
Even the packaging becomes a vessel of the brand's story. Each box and bag is not merely a container for coffee beans but a piece of art that mirrors the essence of ASANTE. The tactile and sensory experience of sipping ASANTE coffee, offering a seamless blend of aesthetics and functionality.

In essence, ASANTE is not just a coffee roaster; it's a curator of experiences, a symphony of flavors, and a visual poetry of craftsmanship. It invites coffee lovers to indulge not just in a beverage but in an artful narrative that unfolds with every sip.


What I did

Brand identity
Packaging
Website Look & Feel
Collateral Design



Year

2021