GULA Gastrobar invites all creatives who courageously endeavor to redefine and reshape the "rules" of Lisbon, embodying confidence, attitude, personality, and exuberance. Nestled in an exclusive environment, GULA Gastrobar communicates in a singular language—a language of fun, sharing, and coexistence, uniting the fearless individuals who contribute to the allure and fascination of this vibrant city.

The term "Gula" translates to gluttony in Portuguese, representing one of the seven deadly sins—a manifestation of "the insatiable desire for excess." Through a compelling blend of potent written and visual elements, the brand establishes a deep emotional connection with its audience, fostering strong recognition. The intricate details adorning the logo and monogram contribute to the cultivation of a distinguished reputation, offering a unique brand experience elevated by thoughtful design.

This harmonious fusion results in an exclusive realm within GULA Gastrobar—a world waiting to be embraced by those who seek to become an integral part of its distinctive atmosphere.

What I did

Brand Concept

Brand identity
Look & Feel
Collateral Design



Media Recognitions 

Adobe InDesign Gallery 

Graphic Design Gallery