PONZA Swimwear, a beacon of sustainability and style, proudly hails from Portugal, showcasing a commitment to crafting high-quality swim shorts that transcend fashion trends. At the heart of this brand lies a noble mission — to be an authentic and timeless presence in the world of swimwear, all while championing environmental responsibility.

The graphic identity of PONZA Swimwear is a visual testament to its mission and values. Every element, from the logo to the color palette, is a deliberate reflection of the brand's commitment to authenticity and timelessness. The logo itself is more than a symbol; it's a seal of integrity, echoing the brand's dedication to quality and sustainability.
The carefully curated chromatic palette is a key facet of PONZA's visual identity. The choice of blue, representing a nautical approach, pays homage to the vast ocean and the brand's commitment to utilizing recycled ocean plastic waste. This hue not only reflects the ecological ethos but also communicates a sense of serenity and connection to nature.Complementing the maritime blue is the soothing beige tone, reminiscent of beach sand. This choice goes beyond aesthetics; it symbolizes the brand's deep connection to coastal landscapes and a commitment to the preservation of natural beauty. The combination of blue and beige creates a harmonious blend that resonates with both the brand's environmental mission and the timeless allure of beachside elegance.

PONZA Swimwear is not just a fashion statement; it's a conscious choice, a reflection of values that extend beyond seasonal trends. It invites individuals to embrace sustainable fashion without compromising on style, proving that authenticity and timelessness can coexist seamlessly. In every stitch and in every shade, PONZA Swimwear encapsulates a commitment to the oceans, to enduring style, and to the enduring beauty of our planet.

What I did

Brand Concept
Brand Identity
Packaging Design
Collateral Design