PONZA Swimwear is a Portuguese brand focused on offering high-quality swim shorts made of ocean plastic waste.

The graphic identity was developed on the brand's mission, which is to be an authentic and timeless brand. The chromatic palette was carefully chosen, the blue represents a nautical approach and the beige ton the beach sand.

As seen on Packaging Of The World, Viework PT & Briefing

What I did

Brand Concept
Brand Identity
Packaging Design
Collateral Design