ROTH, situated in the heart of Madrid, stands as a contemporary haven for antique and opulent furniture, catering to a clientele of discerning taste and substantial purchasing power. The essence of ROTH lies in its exclusive collection, where each furniture piece possesses a narrative of its own. Founder Antoine Malo proudly asserts, "I don't merely sell furniture; I entrust it to someone, and that connection endures."

Driven by an exhaustive conceptual and visual exploration, we crafted a distinguished brand that mirrors the ethos of storytelling intrinsic to each furniture item, a sentiment echoed by the founder himself. Recognizing the imperative to provide ample space for the narratives embedded in these unique pieces, our solution culminated in a cohesive visual identity marked by meticulous attention to detail.

The logotype, characterized by sharp edges and distinctive nuances, mirrors the individuality of the exclusive furniture. Much like the contours of the luxurious pieces on offer, the branding echoes the commitment to uniqueness and a narrative-rich experience for each client. At ROTH, we go beyond mere transactions; we forge lasting connections through the timeless stories encapsulated in every piece of furniture.