ROTH is a contemporary store in Madrid of antique and luxury furniture pieces, with a target of great purchasing power.

ROTH Collection's and pieces are exclusive and each piece of furniture has its own story. The founder, Antoine Malo says that "He does not sell each piece of furniture to anyone, in fact, he knows who he sells it to, and remembers it over time".

After a conceptual and visual research, a distinguished branding was develop, with the focus on the "story of each furniture", as the founder mentioned. I knew right away that I had to leave enough space for the unique furniture pieces could tell their stories. The solution was a cohesive visual identity with attentio to detail for each furniture piece.
The logotype features sharp edges and unique details as well as the shape of the exclusive furniture pieces.

What I did

Brand identity
Print Materials
Website Look & Feel
Collateral Design